The maturity and the evolving nature of e-commerce: YouTube

Cheap and reliable Internet availability are both the basis of increased e-commerce. Users can easily access the Internet through the wide range of smartphones today readily available. The tablets are also increasing in number with different brands are equipped with a unique product that meets the technological needs of the X-generation (Marcelo, 2013).
E-commerce, on the other hand, depends heavily on the availability and usefulness of the Internet by the consumer. Wharton School of the University of Pennsylvania (2006) noted that; YouTube, for example, can attribute a large percentage of growth in the availability of Internet and advances in technology.

According to the data, the consumption of raw materials and Internet-based products is higher that happened between 2005 and 2008 (Richard, 2008). Businesses and organizations are shifting their focus to the Internet for online stores where customers can have their transactions spoil create interactive forums with retailers. According to Capgemini Strategic Analysis Group, (2013), this change in e-commerce it is largely reflected in the success of YouTube, but still had young in the industry.
In the US, it is estimated that almost YouTube become a dominant player like online video provider. In 2010, the company commander was almost half the total video market US line in 43%. This means that e-commerce strategy YouTube has surpassed the strategies of other players and made the leader. Before Salar Kamangar came as new CEO of YouTube, Hurley had very significant advance in the company as CEO. However, the new regime also saw a number of important events. According to Pete, (2011), for example, Hurley resigned after it was estimated that 99% of views on the YouTube website was attributed to 30% of the videos uploaded to the site.

Moreover, there are other important events of the site as part of its e-commerce strategy, including the integration of Google Chrome browser and the site. This included a direct integration of the website YouTube and social network Google + (Pete, 2011). This allowed users to view and stream YouTube videos directly from the Google interface. The CEO noted that this also aimed to improve the user experience and allows users to perform multiple functions optimization (YouTube). YouTube web interface design was also changed in 2011 to other social networking sites, including the setting of a small change in the YouTube logo (Thompson, 2013). These changes are not only changes in product design, but form a strategy well-built internet business to improve usability and customer experience (Narwhal, 2012).

After Google and Facebook closely, YouTube is the third most visited site (Nielsen Media Research, 2006). The success of the site has increased in recent years to a point where the site reports that every month is registered with 800 million unique users. Every minute, uploading about 60 hours of new content on YouTube, The Company has obviously spent a greater investment in special channels and original video. The release of the video channels is estimated that the site cost about $ 100 million. The company continued investments in the media in recent years is an indicator that there is indeed electronic commerce in a continuous development (O'Malley, 2006) track. The introduction and subsequent implementation of mobile applications and tablets are indicators of increased innovative strategies and e-commerce.

Through online advertising, YouTube is innovative is dedicated to the transformation of business model e-commerce has seen the site grow further. Despite the fact that a vast majority of YouTube videos are free to view the sites of the Internet business strategy premeditated is an indicator of the e-commerce development (Pete, 2011). The site has been able to overcome stiff competition from other providers of online video and distinguished itself as a leader in the industry. With the increased use of advanced technology, it is expected that the level of innovation of this site, including strategic business model center line of the maturity of e-commerce will be.

That products and services to continue changing the approximately same industry trends are expected in the future. Marcelo (2013) notes that music producers, singers, filmmakers, entertainment centers, etc., using YouTube on a daily basis. While the numbers continue to grow, continue to develop e-commerce. Through effective e-commerce strategies, YouTube has been able to promote democracy and improve through the model they employ. However, investment in e-commerce is expensive and requires precision (YouTube optimization). The initial cost, operating costs and maintenance of electronic commerce requires heavy investment to ensure continuous development and innovation.