Keeping the current trends in blogs and content marketing



Maybe you do now, but will remain competitive in six months, a year or five years? If you continue with the same techniques and processes, then it is likely that eventually fade into oblivion. Therefore, we recommend the development of a method to keep pace with new trends and developments in the industry.


5 Ways to stay informed
While the growth of the Internet means that the average person has access to more information than ever irony is that - usually - in fact more difficult to consume this information.
As we drank from a garden hose, we are now trying to drink from a fire hydrant. Sure does, but that does not necessarily mean you much more. In order to tame the flow of information and to marketing content, you need a plan.

1. Personal Networks

The first thing you should do is build a backbone network with other content vendors who are familiar with your industry. or even someone with whom you have a regular lunch meeting - you do not have a group that meets once a month needed. You only have a few contacts that often brush your shoulders and can contact if you have questions or problems. The more exposure you have to others in the industry, the less likely that you left behind.

2. Industry Blogs
There are thousands of blogs and websites are dedicated to marketing content. How do you sort through useless for valuable pieces of information that you need to thrive? The solution is to find the right blogs and gather information from them.

According to consultants 500, there are 19 marketing blogs content next worthwhile, this includes blogs known as Content Marketing Institute, The Marketing Profs and convince and convert, as well as lesser known Digiday and Spark Journal.

3. Analysis of competitors
Believe it or not, you can learn a lot by studying your competitors. Make a list of three of his closest competitors and make a point to spend 30 minutes on each of its web and social networking profiles on sites month.
When performing competitive analysis of these three competitors, you are not trying to imitate or copy what they do. The goal is to get a pulse on their activities and to see what they are writing, offering, say, etc.

4. Continuing Education

When most people think come across further education, industry, such as medicine, law and real estate for the mind. However, secondary education - in a less formal way - is very important in marketing the content. It can come in the form of online courses, webinars and tutorials.

5. Google Alerts

"They use Google Alerts to email updates configure regarding developments most relevant to you. Displayed in Google results if you just give your topic of interest, the media, writing could be content or something suggests related to digital marketing "content marketer Jaykishan Panchal suggests.”You can further filter the results by region, preventing and relevance."



If you are not familiar with Google Alerts, you need to read. It allows you to track specific items without manually enter searches. This is a wonderful way to follow the evolution of the problems in a very hands-off way.

Keep up

As you can see, there are many ways to keep up without being overwhelmed. Try to focus on these five methods and find that today in almost everything you need to know to better vendor content.

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